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A person stands confidently on the edge of a rocky cliff, overlooking a vast, misty mountain range during sunrise. Soft pink and purple hues fill the sky, symbolizing new beginnings and endless possibilities. Bold text across the sky reads, “Will This Be Your Year?” conveying a sense of reflection and motivation for taking action.

Will This Be Your Year?

January 12, 20253 min read

January.

The air feels lighter. The energy is fresh.

And the possibilities? Endless.

You tell yourself:

“This year will be different.”

But how many times have you said that before…

Only to find yourself stuck six months later?

Scrolling through social media, watching other real estate agents hit milestones—

Closing deals, building their brands, living the success you know you’re capable of.

Here’s the truth:

What you do right now will define the rest of your year.

Ask Yourself:

Will you spend spring scrambling for leads because your marketing wasn’t ready in January?

Will potential clients choose someone else because your brand didn’t inspire trust?

Will December arrive, and you’re left wondering why you didn’t start sooner?

Or…

Will this finally be your year?

Why Marketing Is the Missing Piece for Most Real Estate Agents

The real estate industry is fast-paced. You’re constantly juggling showings, negotiations, contracts, and client meetings.

Marketing? That often gets pushed to the bottom of the list.

But here’s the problem:

Without consistent marketing, your leads slow down.

Without a clear brand, clients don’t remember your name.

Without strategy, your growth stalls.

Success in real estate isn’t just about working harder.

It’s about working smarter.

Here’s What Successful Agents Do Differently:

They build a brand that people trust.

They stay visible with consistent marketing.

They focus on what they do best—and let others handle the rest.

The Power of Consistent, Strategic Marketing

Let’s be honest. Real estate has changed.

Buyers and sellers are online now—scrolling, searching, comparing.

If your brand isn’t visible, engaging, and professional, you’re losing business to agents who are.

Here’s Why Marketing Matters:

Trust Builds Business – Consistent, valuable content positions you as the local expert.

Visibility Creates Opportunity – Social media, SEO, and content marketing keep you top of mind.

Systems Save Time – A streamlined marketing strategy frees you up to focus on closing deals.

Marketing isn’t about flashy graphics or viral videos.

It’s about building trust, showing up consistently, and making sure people know you’re the agent they need.

What Could Change in Six Months?

Imagine this:

✅ Your inbox is full of new leads.

✅ Your listings stand out and sell faster.

✅ Your brand is recognized and trusted.

✅ Your marketing is consistent—and you didn’t have to manage it yourself.

This is what happens when you decide to invest in your business.

You Don’t Have to Figure It Out Alone.

Every real estate business is different.

That’s why we offer custom marketing solutions designed to fit your goals. Whether you’re building your brand or ready to scale, we’ve got the tools to help.

Our Marketing Packages Include:

Starter & Essential Content Packages – The foundation every agent needs to stay visible.

Social Media-Focused Packages – Keep your audience engaged with consistent, professional posts.

Blog Post-Focused Packages – Boost your SEO and position yourself as the go-to expert.

Pay-As-You-Go Options – Flexible support when you need it most.

Add-On Options – Custom solutions to take your marketing even further.

No pressure. No gimmicks. Just smart marketing that works.

So, Here’s the Question:

Will you take action today?

Or will you let another year slip by, wondering what could have been?

Every day you wait is an opportunity missed.

Every hesitation is someone else’s win.

Make this the year you own your success.

(No hard pitch. No pressure. Just a quiet reminder that your future self is counting on you.)

blog author image

Joanna Shachaf

Joanna is a Real Estate Content Strategist specializing in creating tailored content strategies for boutique agencies and international teams. With a passion for storytelling and over a decade of experience in real estate marketing, she helps professionals elevate their brands, connect with discerning clients, and stand out in competitive markets.

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Success Stories

Roi Shachaf and Joanna Shachaf thank you for all you’ve done to help me pass the exam.

I’m forever grateful for your continuous support and optimism!

Daniel Mordechai

Licensed Real Estate Agent

I just want to shout out to Roi that he has a great program.

He is always available and helpful throughout the process.

Thank you, Roi and the Su Casa online English study program.

Deborah Bassuk Michael

Licensed Real Estate Agent

Thank you very much, Joanna and Roi for your help and availability.

I will recommend your program!

Julie Louzon

Licensed Real Estate Agent

I took the online real estate class with Roi and had the convenience of studying from my own home.

The course was easy to follow, as well Roi was incredibly helpful and always available to answer my questions!

If you are looking to become a licensed real estate agent in Israel, this is the only course that will guide you through the material and translate everything to English.

Yael Woolf

Licensed Real Estate Agent

Su Casa TLV Academy is a one-of-a-kind course for Olim that makes becoming a real estate agent in Israel attainable.

The course is broken down into the main topics of the test, and therefore I was then able to approach the provided book of material (over 300 pages of Hebrew) with more confidence.

In addition, because these were previously recorded sessions, I was able to set my own study schedule.

Roi was accessible for questions and review sessions, and Joanna was organized and professional.

Rochelle Windman

Licensed Real Estate Agent

I was very nervous when I decided to partake in the exam because of my Hebrew. I was clueless about how to start, let alone study and understand the materials needed for the test. But Roi’s program helped me a lot!

His online course is easy and user-friendly and I repeated the course as much as I needed to make sure I was ready.

It helped me first understand the topics in English, and the more practice tests I solved, not only have I successfully passed the test, but my Hebrew improved a lot too!

I want to thank Roi for helping me a lot throughout the study process. He is a great teacher and his online study program is a must for anyone out there who’s looking to pass the test and get their real estate license.

Judith Franco

Licensed Real Estate Agent

This past year I completed the Su Casa TLV Academy course and couldn’t be happier with the experience.

The course was well-structured and comprehensive, covering all the essential topics I needed to know to pass the real estate exam.

Roi is extremely knowledgeable and supportive, making complex concepts easy to understand.

Thanks to the overall guidance and resources provided, not only was I able to pass the exam but I also landed a job shortly after. 

I highly recommend this course to anyone looking to succeed in the Israeli real estate field. 

Michael Davis

Licensed Real Estate Agent

A BIG thank you to Joanna Shachaf and Roi Shachaf for all your help and support throughout the process.

Su Casa TLV Academy has really given me the tools to understand the material, both in Hebrew and with English translation. 

Thank you for your patience with all my questions and posts. I very much appreciate your dedication.

I felt prepared and confident going into the exam and I can’t thank you enough for helping mew jumpstart my new career.

Avi Abrams

Licensed Real Estate Agent

My dream of obtaining my real estate license became a reality thanks to Roi’s course. His program simplified the complexities of real estate law, making it accessible for English speakers while providing the essential tools needed to succeed in the exam. Moreover, Roi was incredibly patient, addressing all my questions about the course and the exam. I wouldn’t have had the confidence to even attempt the exam without Roi’s support and guidance.

Thank you so much, Roi, for helping me embark on this exciting new chapter in my life!

Yaelle Akiva

Licensed Real Estate Agent

Thank you to Roi and everyone involved at Su Casa TLV Academy!

I just found out that I passed the exam!!!

I could not have done it without their amazing course that prepped me with all of the information I needed to know for the test.

Roi is a very experienced and knowledgeable teacher and Real Estate Agent and he explained all the material in a way that was very comprehensible and graspable.

I strongly recommend this course!

Su Casa TLV Academy will give you the opportunity to make your dream of being a real estate agent in Israel a reality.

Shoshana Rothenberg

Licensed Real Estate Agent

After failing the real estate exam twice, I found Roi.

Roi specializes in helping non Hebrew speakers study for and help pass the exam.

Roi is very knowledgeable about the subject and has a great way of both presenting the material and knowing what aspects of the test are important.

He was available by phone and skype to help in any way.

He pushed and supported me all the way through.

Don’t think I could have done it without him!

Mallory Serebin

Licensed Real Estate Agent

I would like to acknowledge Roi for his excellent preparation for a very challenging exam!

If not for him and the Su Casa TLV online course I would never have passed the exam the first time!

Apparently only 60% of Israelis pass…

Roi, your constant support (even after the exam!) and excellent, clear explanations and guidance were beyond all expectations. 

A truly first class service offered! 

Many, many thanks!

Rozanne Gordon

Licensed Real Estate Agent  

Ola hadasha from France, my level of Hebrew was catastrophic, my level of English average and I was convinced that I would never be able to obtain my real estate agent's license in Israel !

But Roi and Johanna convinced me otherwise !

Roi's training is extraordinary, his courses are very well done, organized and Roi was always available to answer all my questions and doubts.

I wanted to register for the May exam to have more time to study but I did well to listen to Johanna who advised me not to wait and to register for the February exam.

In just a month and a half, I managed to study everything and obtain my license and, what's more, my level of English and Hebrew improved significantly.

Many thanks to Johanna and Roi !

I recommend Su Casa TLV to anyone who wants to become a real estate agent in Israel !!!

Rahel Attali

Licensed Real Estate Agent

Hi I am Reuben from Holland. I don’t know how to read and write in Hebrew. After a long doubt I decided to give the course a chance and contacted Roi.

Roi explained me about his course and gave me a great explanation from what to expect. Immediately it felt good and i decided to join the course. The course is built very simple and easy to use for non Hebrew speakers. It teaches the know how for the real estate agent exam.

Also I want to give Roi a big compliment for his service during the course.

He always helped and answered me quickly, he is a real professional in what he does. Because of the course i got the tools and knowledge to make the exam with confidence.

I passed it at the first time.

Thank you very much for making this possible!

Reuben Malalel

Licensed Real Estate Agent

I passed!!!

I honestly have to say I don’t know how I did it, however, I have to thank Roi for his patience and guidance and most importantly for believing in me.

Shmuli Bernhaut

Licensed Real Estate Agent

I would like to thank Roi VERY MUCH for his great lessons.

Without him, it would have been impossible to pass this exam.

Chaim Miller

Licensed Real Estate Agent

I passed the exam!

I‘m grateful for this thorough and convenient course.

I certainly couldn’t have managed without it, thank you!

Lisa Gamsu-Fachler

Licensed Real Estate Agent

Big Thanks to Joanna and Roi Shachaf for a great course!!

Could never have navigated the 500 Hebrew pages without you.

Jordan Fisch

Licensed Real Estate Agent

I just passed the exam today! Thanks to the great study material from Su Casa TLV Academy and lots of hard work and perseverance.

Dennis Bernitz

Licensed Real Estate Agent

Your notes and videos are AMAZING!!! I passed the exam today!

Super super useful 😎 you did an excellent job for us, Olim Hadashim. ✨✨✨

Thanks again for all of your savlanut and amazing knowledge!

Pinar Pinarbasi
Licensed Real Estate Agent

Thank you!! Without your course I wouldn´t have been able to pass, so thank you again!!

They spoke very highly of your course as well, and they said the students always have a great success rate with the exam.

Shana Tova 🍎🍯

Ariela Glick

Licensed Real Estate Agent

Thanks Roi and Joanna for helping me pass the exam.

Your course was amazing!

You gave me the opportunity to learn so much in such a short time!!!

Can't thank you enough!

Sarah Mojdeh

Licensed Real Estate Agent

I’m delighted to say this morning I received a pass result for the exam.

Thank you Su Casa TLV academy as without you guys I did not stand a chance and I would recommend you to everyone.

Best to all!

Gary Fieldman

Licensed Real Estate Agent

The course was really good, it helped me understand a lot of the concepts in the book which I would never have been able to understand myself.

I recommend this course to English speakers and would tell them to get familiar with the book as well.

Thank you Roi Shahaf for helping me pass!

Yisroel

Licensed Real Estate Agent

You could be our next success story...

FAQ's

Why choose your study program?

The Israeli real estate license exam poses a significant challenge for many Olim Chadashim who aspire to begin a real estate career in Israel.

So we thought of a way to simplify the studying process. 

A better, easier, less overwhelming way to study for the exam AND pass - even with basic Hebrew skills!

As a way of introducing our approach, we offer a complimentary lesson. This provides you with a glimpse into our study materials and the structure of our academy.

And if you need further assurance, you can always browse through our collection of Success Stories or give us a call - we are more than happy to answer any questions you may have.

I have the English translated Book of Laws. Can I study on my own?

The English version of the Book of Laws is essentially a translated version of the original Hebrew book. 

While it can provide some assistance, it does not guarantee that you will be able to successfully study for the exam on your own.

And here's why: The key to passing the exam lies in your ability to read and comprehend the laws in Hebrew.

Merely knowing the English translation of the laws will not be sufficient for passing the test.

Moreover, the vast amount of material you need to study for the exam can easily become overwhelming, and therefore, having guidance throughout the study process is highly beneficial.

However, this doesn't mean that you shouldn't familiarize yourself with the book and learn how to navigate its index.

On the contrary, as you are provided with a copy of the book during the exam, we strongly encourage our students to familiarize themselves with the book, and thus have a dedicated video discussing just that.

When should I start studying?

Ideally, we’d recommend allocating approximately 40 hours of study time to approach the exam date with confidence. Considering your availability, we suggest starting your preparations around 2-3 months prior to the test, dedicating 2-4 hours per week.

By adhering to this schedule, you will have ample time to study, become acquainted with the laws and their context, and arrive at the exam date feeling prepared and confident.

To avoid unnecessary stress, we’d recommend getting your studies going as soon as possible, and the more seriously you approach your preparations from the beginning, the greater your chances of success will be.

I’m unsure I want to commit to real estate. Maybe I should give it a trial run, before going through the hassle of obtaining a license?

It is absolutely essential to invest time in determining whether real estate is the right path for you. Just like obtaining a driver's license, you want to complete the process as soon as possible.

However, in real estate, there’s a significant distinction between knowledge and experience, and between acquiring your license and working as a real estate agent, but nevertheless, passing the test IS the first step you take towards a career in real estate in Israel.

There will always be reasons to delay taking the test, but if you genuinely aspire to embark on a real estate career, the time to act is now. 

And this is important: be aware that practicing real estate in Israel without a license is considered a criminal offense, carrying a potential penalty of 12 months' imprisonment.

Just something to think about.

How will I manage if the exam is in Hebrew?

It is important to acknowledge that the test is conducted exclusively in Hebrew.

There’s no escaping that fact. 

And one of the biggest challenges many of our students face is understanding the exam questions, particularly due to the combination of Hebrew and legal terminology, which can be very-very overwhelming. 

In order to make proper use of our study materials, it is necessary to possess basic Hebrew reading skills. 

By being capable of reading the laws in Hebrew, combined with our teaching method, you will develop comprehension of the legal concepts, and with dedicated practice, you will gradually progress towards the right path to successfully passing the exam.

My Hebrew isnt good enough, will I still be able to study for the test through your course?

If I had to name our most frequently asked question - this will probably be it. 

Our classes are conducted entirely in English, which makes the studying process easier for many Olim Chadashim preparing for the exam.

However, since the exam is administered in Hebrew, it is important that we teach the laws in Hebrew, and we encourage our students to read the laws in Hebrew as well.

This approach not only prepares our students for the exam but also provides an opportunity to practice and enhance their Hebrew skills.

As each lesson focuses on a specific topic, and the study material is presented in manageable segments, our students find it considerably easier to study.

We also place a significant emphasis on practice time and thoroughly review real previous exam questions, enabling our students to remain well-prepared and informed.

I speak Hebrew very well but it still isn't perfect. I am a little afraid of the exam and I'm wondering if the course will prepare me for the exam?

Here's the truth: These tests are intentionally designed to be challenging and intricate. 

It is rare to see a 100% pass rate. And to be honest, pass rates are about 60% (!) - that is 60% of examinees successfully passing the test!

But don't let this discourage you!

The key here is not to aim for a perfect score, but rather to achieve a minimum of 60%. This translates to getting 15 correct answers out of 25.

Fortunately, as the exam is an open-book exam it allows you to refer to the Book of Laws. In addition to the study material provided in our course, we highly recommend that all our students download or obtain a copy of the Book of Laws and we have a dedicated video that specifically discusses how to navigate and utilize this book effectively.

With our online course, which grants you the flexibility to study at your own pace and convenience, coupled with your understanding of how to index the Book of Laws, along with our support through our closed Facebook group, and our live session prior to the exam, you are well-equipped and covered for success.

You say that you only cover the material that is relevant for passing the test. What if there are questions in the exam that you do not cover in your course?

A valid question! However, it's important to note that we have no control over the specific questions that will be included in the test. Our approach relies on studying previous exams and practicing based on those materials.

It's always possible that the test may include a question on a topic that we haven't covered in our course, which is why our primary focus is on achieving a passing score of 60% rather than aiming for a perfect score.

However, to address this challenge, we provide pre-recorded live sessions on our Facebook group. In these sessions, we discuss specific topics that have frequently appeared in previous exams. These sessions are accessible to all our students and serve as a valuable resource.

This is another reason why we strongly advise our students to be familiar with the Book of Laws and know how to effectively use its index. Given that the exam is open book, this knowledge becomes crucial for success.

I'm concerned about not having Facebook and how that would affect my studying for the exam. I don't have Facebook and would prefer not to open an account. Do you do any other preparations or offer support via zoom or send information via email that will help us students studying for the upcoming exam?

Our closed Facebook group plays a vital role in our study program, serving as a space for our students to connect with us and fellow members of the group. 

However, we understand that some students may not have a Facebook account but still choose to study with us. Rest assured, we have alternative options to ensure you receive the necessary support.

We offer a live session conducted via Zoom a few days before the exam, specifically designed to address any questions related to the study material, as well as go over previous exam questions. 

Additionally, any study materials available on our Facebook group, including slides and practice files, can be emailed directly to you upon request.

While we strongly encourage the use of our Facebook group as the primary means of communication, we understand that students may have questions and prefer to reach out via email or WhatsApp.

We are committed to providing support through various channels to ensure all your inquiries are addressed.

What if I fail?

Preparing for the test is undeniably challenging, and I want to be upfront about that. 

Even native Israelis often struggle to comprehend the study material effectively. 

So no matter how hard you study and prepare, there is always a possibility of not passing.

But don’t let this discourage you. 

Our primary objective is to equip you with the necessary tools and knowledge to succeed in the exam. 

And our best advice is to simply approach it step by step.

Do not stress if you don't understanding everything from day one. It's perfectly normal, and that's precisely why we are here to support you. 

Go through the entire course at your own pace, even if you don't fully comprehend it at first, rest assured, it will gradually sink in. And the advantage of our online course is that you have the flexibility to revisit the classes as many times as needed.

But in the event that you do not pass the exam, please be kind to yourself. It can happen, and it's not the end. The good news is that you can try again by taking the next exam, where you will have mastered the study material by then. 

Remember, it's a journey, and we are here to assist you every step of the way.

How do I sign up for the complimentary lesson?

Getting started is a breeze.

Just click on the "FREE TRIAL" button to enter our academy.

Follow the instructions to create your free account, and once that's done, you can log in using the email and password you provided. 

Voila! You will gain immediate access to our first lesson.

Our first lesson is almost an hour long ansd is  broken down into segments. It’s pretty straight forward and provides you with a glimpse into our study materials and the structure of our academy.

What are the purchasing options for the course?

You can purchase the course via credit card through our secure payment page. 

If you prefer another form of payment, please feel free to talk to us. 

How long will I have access to the course content for?

With a one-time payment, you won't need to repurchase the course.

Our course is completely online, granting you access from the moment you purchased until you successfully pass the test.

During this time, you will have the freedom to revisit and repeat the classes as often as necessary.

Ace the Israeli Real Estate License Exam and Become

A Certified Real Estate Agent!

We are Su Casa TLV Academy, an online learning platform aimed at professionals seeking to enter the real estate world in Israel.

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